Noida Sees Record Rs 25 Crore In Liquor Sales This Diwali, A 25% Rise From Last Year
Rs 25 crore, recorded between October 29 and November 1, marks an increase of over 25% compared to last year’s sales during the same period.0
The festive spirit in Gautam Buddha Nagar translated into a remarkable surge in liquor sales, with local consumers purchasing an astonishing Rs 25 crore worth of alcohol in just four days. This figure, recorded between October 29 and November 1, marks an increase of over 25% compared to last year’s sales during the same period.
District Excise Officer Subodh Kumar Srivastava provided insights into the impressive sales figures, revealing that the total liquor sales for October 2023 reached Rs 250 crore, a significant rise from the Rs 204 crore recorded in October 2022. This year’s Diwali festivities contributed to an additional Rs 7 crore in sales compared to last year, as residents indulged in celebratory purchases for family gatherings and social events.
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Demand Driven by Festive Celebrations
The increase in liquor sales reflects the vibrant festive atmosphere as people engage in shopping and celebrations with friends and family. Srivastava noted that the demand spanned a variety of alcoholic beverages, including premium English spirits, local country liquor, and beer.
Extensive Retail Network
With 564 licensed liquor shops spread throughout the Gautam Buddha Nagar district, the surge in demand has led to bustling crowds at these outlets. Local officials are keenly aware of the challenges that come with such high sales volumes, ensuring that operations remain orderly and secure. To manage the situation effectively, the district administration implemented strict monitoring measures to uphold compliance with regulations and maintain public safety.
Ensuring Safety and Compliance
Srivastava emphasised the administration’s commitment to facilitating a safe environment for both shop operators and consumers during the festive rush. Authorities have taken proactive steps to prevent any disruptions, maintaining vigilance to ensure that the celebrations proceed smoothly.
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