HYBE CEO Bang Si Hyuk Credits BTS For K-Pop And Korean Culture's Global Sucess
Bang Si Hyuk, in a recent interview, opened up about BTS's journey, crediting the boy band for bringing recognition to Korean culture.
HYBE Chairman Bang Si Hyuk has been in the headlines over the last few months, in regard to the ongoing feud between his company and former ADOR CEO Min Hee Jin. Amid the, Bang Si Hyuk recently went candid about the success of K-pop and Korean culture, strongly crediting BTS for its contribution. In an interview with a YouTube channel, the HYBE CEO spoke at length about the rise of Korean culture, K-pop, and BTS.
In the video titled “Bang Si-Hyuk of HYBE Discusses BTS, Rise of K-pop and Korean Culture, and his Creative Process," the CEO not only reflected on the boy band’s journey but also acknowledged the kind of success they had achieved together. Bang Si Hyuk claimed that he along with the band made collective efforts to reshape the global perception of Korean culture.
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“Honestly, I never imagined this kind of success. When I was young, the global market or the U.S. market, which represents the global market, felt so far from me. All those involved were heroes to me who I could never possibly approach. And when BTS and I embarked on this journey together, I never thought it would lead us to where we are now," he told Asia Society.
Continuing here further, Bang Si Hyuk added, “About two and a half years after BTS debuted, I felt like I could actually achieve things that had never been done before in Asia. I really encouraged members of BTS and myself to try our best to realize our dreams. And step by step, as we chased the dreams in our sights, we arrived at where we are now. Looking back now, the things I do often feel surreal, just like what’s happening tonight."
The HYBE CEO while noting that he doesn’t want to take the credit all along, added that the understanding of Asian culture was very limited and narrowminded before BTS.
However, Bang Si Hyuk’s latest remarks did not go very well with all the fans, as many were left divided. While some fans acknowledged his comments about BTS, others went on to criticise him for overstating his own contributions, also taking a jibe at recent disputes concerning ADOR and NewJeans. Some even felt it was highly unfair of Bang Si Hyuk to overlook the contributions made by other K-pop groups and artists.
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