Watch). And stars from the 90s were everywhere, as were dogs and babies, of course. Companies paid an average of $3.5 million for a 30-second spot for the right to duke it out Sunday in front of the expected 111 million-plus fans. Here’s a look at the game’s ads, play by play:” /> The pressure was on. The tension was thick. And then, there were yawns in between. The Super Bowl may have been a nail biter, but the ads were a snooze. Clint Eastwood waxed for two minutes about Detroit and Chrysler. An M&M candy stripped “naked” at a party (Watch). And stars from the 90s were everywhere, as were dogs and babies, of course. Companies paid an average of $3.5 million for a 30-second spot for the right to duke it out Sunday in front of the expected 111 million-plus fans. Here’s a look at the game’s ads, play by play:
Watch). ” /> Advertisers showed a little skin in their Super Bowl. An ad for domain name-hosting site GoDaddy shows racecar driver Danica Patrick and fitness expert Jillian Michaels body painting a nude woman (Watch). 
Watch). ” /> A spot for clothing retailer H&M features soccer star David Beckham in black-and-white in his undies (Watch). 
Watch).” /> Online florist Teleflora used Victoria Secret’s model Adriana Lima in its Super Bowl ad (Watch).
Watch).” /> The Brazilian supermodel also also flags off the Kia Optima in the South Korean automaker’s Super Bowl ad (Watch).
Watch).” /> Perhaps the two most blatant examples of “letting it all hang out” came from car companies. Toyota’s spot for its “reinvented” Camry features a “reinvented” couch made up of women wearing bikinis. “It also comes in male,” a voiceover in the ad says while showing a couch of shirtless men (Watch).
Watch)” /> Among the few standouts for the night was a Fiat ad that equated seeing the car for the first time with making out with a sexy Italian super model. The tagline: “You’ll never forget the first time you see one.” “They did a good job of showing that some decisions are made with the heart, some decisions are made with the head and the Italian car decision resides in the groin,” said Greg Dinoto, chief creative officer of advertising agency Deutsch in New York. “It was sexy and surprising and fun.” (Watch)
Watch)” /> Samsung took yet another jab at arch-rival Apple with its “Thing Called Love” spot during the Super Bowl. The ad for Samsung’s Galaxy Note shows the 5″ smartphone-tablet combo converting the presumably Apple faithful queuing up outside a store for the next Apple device into Samsung enthusiasts. (Watch)
Watch)
” /> Who doesn’t love cute animals and babies? Advertisers are banking there aren’t many among us. That’s why Doritos used both. One Doritos spot shows a man being bribed by a dog with the chips to keep the animal’s dirty secret about a cat’s disappearance. (Watch)
Watch)” /> In another spot, a grandmother uses a slingshot to hoist a baby up to grab a bag of Doritos that belongs to a boy in a tree who had been taunting the baby with the chips. Those two ads were crowd favorites, said Peter Dabol, who analyzes advertising effectiveness at research firm Ace Metrix. The firm polled 500 viewers about the ads to find the most popular. (Watch)
Watch)” /> Likewise, Skechers shoe company introduced its new running sneaker with an ad showing a French bulldog winning a greyhound race by wearing the shoes, of course. The dog then moon walks across the finish line. (Watch)
Watch)” /> Software company 2nd Story Software’s ad used toilet bowl humour, literally. The ad to promote its free TaxAct software shows a boy who looks everywhere to find a respectable place to relieve himself. He winds up going in a pool. The tagline: “Totally free. Feels good.” (Watch)
Watch)” /> Celebrities always draw attention. And advertisers took a gamble that using stars would be enough to grab attention. Chrysler, one of nine automakers advertising during the game, aired a Super Bowl ad starring Clint Eastwood. The aging actor talks about the rebirth of Chrysler and Detroit. The two-minute “Imported from Detroit” ad, one of the few spots that weren’t released before the game, follows the company’s ad last year that starred rapper Eminem. (Watch)
Watch)” /> Meanwhile, real-estate company Century 21’s ad shows that a real estate agent is able to outdo speed skater Apolo Ohno on the ice, business mogul Donald Trump in business and former football player Deion Sanders at an open house. (Watch)
Watch)” /> In an ad for Pepsi, “The X Factor” winner Melanie Amaro belts out “Respect” for music icon Elton John, who plays a king in the spot. “Pepsi for all,” she says. At the end of the ad, John finds himself in the dungeon with rapper and reality TV star Flavor Flav. (Watch)
Watch)” /> Some advertisers attempted to tug at viewers’ heart strings by stirring up old, fond memories. Honda’s ad for its compact sports-utility vehicle CR-V shows actor Matthew Broderick living a grown-up version of his 1986 hit movie “Ferris Bueller’s Day Off. The ad includes two dozen references to the movie. (Watch)
Watch)” /> An Acura NSX ad features 1990s comedic titan Jerry Seinfeld battling with late-night talk show host Jay Leno over the sportscar. The ad includes Seinfeld references like a cameo by the “Soup Nazi” character. (Watch)
Watch)” /> During Downy’s pre-game ad, the company remakes one of the most classic commercials of all time, Coke’s 1980 spot “Mean Joe Greene.” In the original, a little boy gives a gruff football player Joe Greene a Coke as he comes off the field. The Downy remake stars Greene and actress Amy Sedaris (in the little boy role) giving Greene a can of Downy fabric softener. (Watch)
Watch)
” /> Volkswagen featured a dog getting in shape to chase the new Beetle plus a nod to last year’s “Star Wars”-themed spot with an appearance by Darth Vader in the movie’s alien-filled cantina. (Watch)
Watch)” /> One GM ad that showed a Chevy Silverado truck surviving a 2012 Mayan end-of-the-world scenario won praise from marketing experts. The spot “really stood out” among a heavy rotation of car commercials, said Tim Calkins, marketing professor at Northwestern University’s Kellogg School of Management, which runs a review of Super Bowl ads. In the ad, the truck’s driver looks for his friend, “Dave,” but learns Dave, who drives a Ford, didn’t make it. A pre-game letter from a Ford attorney asked GM not to run the ad, arguing that insurance industry data show it is Ford, and not GM, that makes the safer pickup truck. (Watch)
). And stars from the 90s were everywhere, as were dogs and babies, of course. Companies paid an average of $3.5 million for a 30-second spot for the right to duke it out Sunday in front of the expected 111 million-plus fans. Here's a look at the game's ads, play by play: /> The pressure was on. The tension was thick. And then, there were yawns in between. The Super Bowl may have been a nail biter, but the ads were a snooze. Clint Eastwood waxed for two minutes about Detroit and Chrysler. An M&M candy stripped "naked" at a party (). And stars from the 90s were everywhere, as were dogs and babies, of course. Companies paid an average of $3.5 million for a 30-second spot for the right to duke it out Sunday in front of the expected 111 million-plus fans. Here's a look at the game's ads, play by play:
). /> Advertisers showed a little skin in their Super Bowl. An ad for domain name-hosting site GoDaddy shows racecar driver Danica Patrick and fitness expert Jillian Michaels body painting a nude woman ().
). /> A spot for clothing retailer H&M features soccer star David Beckham in black-and-white in his undies ().
). /> The Brazilian supermodel also also flags off the Kia Optima in the South Korean automaker's Super Bowl ad ().
). /> Perhaps the two most blatant examples of "letting it all hang out" came from car companies. Toyota's spot for its "reinvented" Camry features a "reinvented" couch made up of women wearing bikinis. "It also comes in male," a voiceover in the ad says while showing a couch of shirtless men ().
) /> Among the few standouts for the night was a Fiat ad that equated seeing the car for the first time with making out with a sexy Italian super model. The tagline: "You'll never forget the first time you see one." "They did a good job of showing that some decisions are made with the heart, some decisions are made with the head and the Italian car decision resides in the groin," said Greg Dinoto, chief creative officer of advertising agency Deutsch in New York. "It was sexy and surprising and fun." ()
) /> Samsung took yet another jab at arch-rival Apple with its "Thing Called Love" spot during the Super Bowl. The ad for Samsung's Galaxy Note shows the 5" smartphone-tablet combo converting the presumably Apple faithful queuing up outside a store for the next Apple device into Samsung enthusiasts. ()
) Who doesn't love cute animals and babies? Advertisers are banking there aren't many among us. That's why Doritos used both. One Doritos spot shows a man being bribed by a dog with the chips to keep the animal's dirty secret about a cat's disappearance. ()
) /> In another spot, a grandmother uses a slingshot to hoist a baby up to grab a bag of Doritos that belongs to a boy in a tree who had been taunting the baby with the chips. Those two ads were crowd favorites, said Peter Dabol, who analyzes advertising effectiveness at research firm Ace Metrix. The firm polled 500 viewers about the ads to find the most popular. ()
) /> Likewise, Skechers shoe company introduced its new running sneaker with an ad showing a French bulldog winning a greyhound race by wearing the shoes, of course. The dog then moon walks across the finish line. ()
) /> Software company 2nd Story Software's ad used toilet bowl humour, literally. The ad to promote its free TaxAct software shows a boy who looks everywhere to find a respectable place to relieve himself. He winds up going in a pool. The tagline: "Totally free. Feels good." ()
) /> Celebrities always draw attention. And advertisers took a gamble that using stars would be enough to grab attention. Chrysler, one of nine automakers advertising during the game, aired a Super Bowl ad starring Clint Eastwood. The aging actor talks about the rebirth of Chrysler and Detroit. The two-minute "Imported from Detroit" ad, one of the few spots that weren't released before the game, follows the company's ad last year that starred rapper Eminem. ()
) /> Meanwhile, real-estate company Century 21's ad shows that a real estate agent is able to outdo speed skater Apolo Ohno on the ice, business mogul Donald Trump in business and former football player Deion Sanders at an open house. ()
) /> In an ad for Pepsi, "The X Factor" winner Melanie Amaro belts out "Respect" for music icon Elton John, who plays a king in the spot. "Pepsi for all," she says. At the end of the ad, John finds himself in the dungeon with rapper and reality TV star Flavor Flav. ()
) /> Some advertisers attempted to tug at viewers' heart strings by stirring up old, fond memories. Honda's ad for its compact sports-utility vehicle CR-V shows actor Matthew Broderick living a grown-up version of his 1986 hit movie "Ferris Bueller's Day Off. The ad includes two dozen references to the movie. ()
) /> An Acura NSX ad features 1990s comedic titan Jerry Seinfeld battling with late-night talk show host Jay Leno over the sportscar. The ad includes Seinfeld references like a cameo by the "Soup Nazi" character. ()
) /> During Downy's pre-game ad, the company remakes one of the most classic commercials of all time, Coke's 1980 spot "Mean Joe Greene." In the original, a little boy gives a gruff football player Joe Greene a Coke as he comes off the field. The Downy remake stars Greene and actress Amy Sedaris (in the little boy role) giving Greene a can of Downy fabric softener. ()
) Volkswagen featured a dog getting in shape to chase the new Beetle plus a nod to last year's "Star Wars"-themed spot with an appearance by Darth Vader in the movie's alien-filled cantina. ()
) /> One GM ad that showed a Chevy Silverado truck surviving a 2012 Mayan end-of-the-world scenario won praise from marketing experts. The spot "really stood out" among a heavy rotation of car commercials, said Tim Calkins, marketing professor at Northwestern University's Kellogg School of Management, which runs a review of Super Bowl ads. In the ad, the truck's driver looks for his friend, "Dave," but learns Dave, who drives a Ford, didn't make it. A pre-game letter from a Ford attorney asked GM not to run the ad, arguing that insurance industry data show it is Ford, and not GM, that makes the safer pickup truck. ()