Apple CEO Tim Cook Goes Unnoticed At New Orleans Restaurant. Viral, Obviously
Apple CEO Tim Cook was seen in New Orleans quietly enjoying a meal at Domilise's Po-boys & Bar without being noticed.
Apple CEO Tim Cook recently made a stop in New Orleans, Louisiana, during the highly anticipated Super Bowl 2025 clash between the Kansas City Chiefs and the Philadelphia Eagles. While in the city, he took the opportunity to explore and visited the famous Domilise’s Po-boys for a meal. Interestingly, despite being accompanied by NFL star Odell Beckham Jr. and other Apple executives, Tim Cook went largely unnoticed by patrons, as the spotlight remained on Beckham. A video from the restaurant captured the moment, showing fans eagerly engaging with the football star while Cook, dressed casually, seemed to enjoy a rare moment of anonymity.
In the video, Tim Cook can be seen entering the restaurant dressed casually in a blue T-shirt and cream pants. While he acknowledges a few greetings with a nod, most diners remain oblivious to his presence. Meanwhile, in the background, Odell Beckham Jr. is warmly welcomed, shaking hands with fans and restaurant staff. Social media reactions were mixed—some were shocked that the Apple CEO went unnoticed, while others called it the ultimate power move. Many argued that despite his immense wealth and influence, Cook’s ability to blend into a crowd without drawing attention is the true definition of luxury.
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The video shared on Instagram came with the caption, “Apple CEO Tim Cook and Odell Beckham eat Po’boys at local New Orleans restaurant Domilises Poboys. No one recognised Apple CEO Tim Cook at the New Orleans restaurant."
Reacting to the post, a user wrote, “That’s the dream. Be worth 2 billion and have no one recognise you."
Another shared, “I respect his vibe, and he’s not looking for praise or acknowledgement, just being human… I’d rather have a beer with him than most of his contemporaries."
“Quietly, this is the BIGGEST flex. He’s hella rich and powerful, yet not recognizable enough to where he can walk the streets without security and do what he wants without being disturbed. Dude could have bought the entire block before he finished his po boy," a comment read.
An individual shared, “That’s actually a super power."
Another mentioned, “I am sure he is relieved that people don’t recognize him so he can eat in peace."
One more added, “People in New Orleans don’t recognize nobody we do not care. Why do you think Beyonce was able to have a house there for years?"
Since the video was shared on Instagram, it has garnered over 69 lakh views.
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