Britannia's Eco-Friendly Billboards Take Shape Around Trees, Internet Lauds 'Creativity'
Britannia has launched uniquely designed billboards as a part of its Nature Shapes campaign.
When it comes to sustainability, outdoor advertising is something that often goes unnoticed, especially with the universal presence of giant billboards lining up the streets and highways. Besides affecting the scenic qualities of a community, billboards do much more that spans a range of ecological concerns. At a time when the installation of billboards often involves clearing vegetation and altering natural landscapes, with the issue of tree cutting remaining a primary concern, Britannia’s unique initiative with its latest outdoor campaign has delivered a powerful message.
As a part of the food products company’s Nature Shapes Britannia campaign, billboard designs adapting to the organic structures of trees and their surroundings have impressed the internet. Various pictures of the Britannia billboards have surfaced online, showing the company’s unconventional approach that offers a striking image of how the brand aligns with sustainability.
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Throughout our sustainability journey, we have stayed committed to nature shaping us. And now, they shape our billboards too.Read about our commitment to ESG practices here: https://t.co/2gRLnadqK2#NatureShapesBritannia #Sustainability pic.twitter.com/Gh6dSx5UMu
— Britannia Industries Limited (@BritanniaIndLtd) January 9, 2025
In the pictures, the billboard features various text and artwork that efficiently bends, curves, and twists around the tree structures, resulting in a stunning visual statement. The concept clearly stood out among all when the proliferation of billboards forced nature to take a backseat.
Social media has been buzzing since pictures of the campaign went online, with many praising the campaign. Social media users also commended Britannia for its creative yet responsible thought process. A user shared a picture of the billboard standing tall, surrounded by trees, and wrote, “No way my dumbass thought these Britannia ke billboards were torn by their competitors, but jokes apart, it’s very thoughtful to shape their billboards according to the tree without cutting them."
Another added, “Taking ‘organic marketing’ to a whole new level."
“This blew my mind! I was confused when I came across this weird billboard. It took me a moment to realise it was designed according to the tree’s shape. love this initiative by Britannia," another post heaped praises on the brand’s initiative.
A user lauded the change in brands’ perception and taking sustainability seriously. “This innovative approach not only highlights their commitment to the environment but also serves as a powerful reminder that small changes can make a big difference. Kudos to #Britannia for this creative step towards a greener tomorrow!" the comment read.
The Britannia’s Nature Shapes campaign is going live across four cities, including Hyderabad, Meerut, Kolkata and Pune, featuring different local trees to deliver the brand’s message in a vibrant manner.
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