Foodies, McDonald’s Knows More About You Than You'd Expect
A former McDonald's corporate chef revealed that the food giant keeps close tabs on each customer via data harvested through the McDonald’s app.
If you’ve ever felt like Ronald McDonald might be keeping an eye on you, it’s not just a hunch. According to a former executive chef of the restaurant, McDonald’s is not only famous for its trendy milkshakes and iconic fries but also for closely monitoring each customer through data collected via the McDonald’s app, as reported by the NY Post.
The former McDonald’s corporate chef, Chef Mike Haracz, shed light on the extent of customer data acquired by the fast-food giant through its app, stating, “McDonald’s knows so much more about you than you would think." Chef Haracz, a popular creator, has been utilizing TikTok to address questions and provide insights into McDonald’s practices.
related stories
A TikTok video titled “Big Brother McDonald’s," posted on Saturday, November 18, had over 35,000 views within its initial two days on the platform. In the video, Chef Haracz responded to a question that began with, “How does McDonald’s know how much money I have when I eat there? I don’t understand this logic."
Chef Haracz began by asking, “Why do you think McDonald’s wants you to use the app for everything?" He then explained that McDonald’s collects customer data through the credit cards used for payments, aiming to understand buying patterns. He suggested that McDonald’s is likely tailoring its marketing strategies based on the data it gathers from customers.
“McDonald’s, [through] the app, absolutely can target you based on your buying patterns," he insisted. “Whatever consumer science data is used to lump different groups together in different locations, they know how much money you have, technically," he said. “They know what you buy; they know what you like. A lot of places do this with credit card numbers," said the Chef. “After you swipe your credit card, they kind of know what that card has ordered from them in the past," he added, “and can use that information to specifically either target you or adjust their marketing, their ads to make sure that what they’re promoting in a specific region is tailored just to you."
- Location :
- First Published: