Akshaya Tritiya 2025: PhonePe And Airtel Payments Bank To Offer Digital Gold Deals
On Akshaya Tritiya, purchasing gold is believed to usher in wealth and mark an auspicious beginning for new ventures.
One of the holiest and most auspicious occasions for Hindus across the globe, Akshaya Tritiya, also known as Akha Teej, symbolises prosperity, good fortune and lasting success. This year, it will be celebrated on Wednesday, April 30.
The word “Akshay" means “never diminishing." It is believed that any auspicious deed or purchase made on this day will multiply in value and bring lasting benefits. As a result, people traditionally invest in gold and other precious items on this day.
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In keeping with tradition and adapting to modern trends, several fintech platforms have started rolling out limited-time offers on digital gold purchases. Companies like PhonePe and Airtel Payments Bank are offering exclusive incentives to encourage digital transactions during the festive period, bringing a tech-savvy twist to an age-old custom.
PhonePe
To mark the auspicious occasion of Akshaya Tritiya, PhonePe has introduced a special cashback offer on 24K Digital Gold. Users who purchase a minimum of ₹2,000 worth of digital gold on April 30 will be eligible for a flat 1% cashback, up to ₹2,000.
The offer is valid for one-time transactions only and can be availed of once per user. A wide range of payment methods—including wallets, gift cards, credit/debit cards, UPI, and UPI Lite—are accepted on the platform, making the purchase process convenient and flexible.
In addition, PhonePe is offering a special deal for redeeming digital gold in Caratlane stores and on their website, which includes:
– An extra 2 per cent off on gold coins.
– An additional 3 per cent off on jewellery that isn’t studs.
– An extra 5 per cent off on jewellery with studs.
On the PhonePe platform, customers can buy 24K digital gold with a 99.99 per cent purity certification from reputable and well-known companies in the digital gold market, including MMTC-PAMP, SafeGold, and Caratlane.
In addition to one-time purchases, PhonePe enables monthly or daily SIPs for digital gold investments, assisting clients in making long-term, methodical investments. The ability to invest any amount (beginning at Rs. 5) and sell their gold holdings at any time, with the proceeds credited to their bank accounts, is another benefit customers enjoy.
Airtel Payments Bank
In addition, Airtel Payments Bank has promoted its DigiGold service as a holiday investing choice.
DigiGold, a product of SafeGold, enables customers to purchase 24K 99.5 per cent pure gold using the Airtel Thanks app. The gold is available for purchase in small denominations and is kept in insured vaults. The platform offers digital gold coins and SIPs as well.
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